PROTECT · TRANSFORM · RESTORE082 256 8343 · info@purplebutterflyfoundation.org.za

About Us

A faith-based organisation committed to creating a practical pathway from survival to restoration.

Our story

Born from lived experience and a vision for restoration

My name is Jessica Rose Steyn, Founder and CEO of The Purple Butterfly Foundation NPC. I am not only the founder of a newly established non-profit organisation, but also a survivor of domestic violence who understands firsthand how deeply broken, inaccessible and overwhelming support systems can be for vulnerable women and children in South Africa.

I have more than 15 years' experience in running and supervising embroidery factory operations. My vision is to start a location-based embroidery business that can employ, assist and grow skills that empower women.

Having escaped an abusive environment and rebuilt my life from the ground up, I experienced the reality that leaving abuse is only the beginning. True freedom requires safety, emotional healing, financial independence, skills development, secure housing and the opportunity to rebuild a life with dignity and purpose.

Jessica Rose Steyn, CEO and Founder of the Purple Butterfly Foundation wearing a branded grey shirt
Jessica Rose SteynCEO & FounderPurple Butterfly Foundation NPC
Our Biblical Foundation

Faith is at the heart of our work

“For we are God's handiwork, created in Christ Jesus to do good works.”
Ephesians 2:10

At the heart of The Purple Butterfly Foundation is the belief that a person's past does not have to define their future. Through faith, support, skills development, meaningful work and opportunity, lives can be transformed and restored.

We believe every survivor has inherent value, God-given potential and a purpose beyond the circumstances they have endured.

Our role is to help create the environment in which that potential can be developed — through protection, transformation, education, vocational skills, employment, entrepreneurship and restoration.

We are not simply helping women survive; we are helping them rebuild, work, create, provide and discover their purpose again.

Our three foundational pillars

Protection · Transformation · Restoration

1. Protection

Creating access to safety, emergency assistance, secure accommodation and support for women and children escaping abusive environments.

2. Transformation

Providing skills development, education, mentorship, personal development and opportunities that enable survivors to regain confidence and transform their circumstances.

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3. Restoration

Supporting survivors through sustainable employment, entrepreneurship, financial independence, stable housing and reintegration into society.

Our goal: a pathway from dependency to independence, from survival to stability and from trauma to restoration.