Our story
Born from lived experience and a vision for restoration
My name is Jessica Rose Steyn, Founder and CEO of The Purple Butterfly Foundation NPC. I am not only the founder of a newly established non-profit organisation, but also a survivor of domestic violence who understands firsthand how deeply broken, inaccessible and overwhelming support systems can be for vulnerable women and children in South Africa.
I have more than 15 years' experience in running and supervising embroidery factory operations. My vision is to start a location-based embroidery business that can employ, assist and grow skills that empower women.
Having escaped an abusive environment and rebuilt my life from the ground up, I experienced the reality that leaving abuse is only the beginning. True freedom requires safety, emotional healing, financial independence, skills development, secure housing and the opportunity to rebuild a life with dignity and purpose.